Why You Need a Virtual Assistant!

Do you find it hard to work on the money making parts of your business - like finding customers and meeting with clients - because you're so busy with the "little things" like sending invoices, answering the phones, and responding to email inquires? Find out how a virtual assistant can help.

As a small-business owner, you likely know a thing or two about leverage.

Leverage and Business

What does leverage have to do with business? Every business grows by leveraging money, people, and a host of other tools, but let’s focus on people.

If you hired you to do the work you do now, how much would you have to pay you? You’ve built a business so you’re not going to come cheap. Does $50 per hour sound fair?

Now, if you did hire somebody like you and you were paying that person $50 per hour, would you have them answer phones, file paperwork, do your billing, etc? You can hire somebody to do that work for a fraction of that $50 per hour rate.

If you were paying those kinds of rates, you’re going to use (leverage) that person’s expertise to add real value to your business. They’re going to set up client meetings, produce products, consult, set strategic direction—all tasks that directly grow and add value to your business.

Be the Leader

How many of those lower level tasks are you taking on in your business that aren’t producing income? You aren’t making any money while you’re billing. You’re not making any money updating the company website or posting on Twitter and Facebook, and you’re certainly not growing your business while you’re logging customer payments.

All of these lower level tasks are important, but they’re taking up hours in your day that you could use to grow your business. Your business could grow more if you devoted your workday to duties more fitting for a top executive and paid somebody a lower wage to take care of everything else.

Hire Some Help

Some business owners would say that they don’t have the money to hire anybody but that’s likely not true. Even if you spent $25 an hour, you’re still making money by freeing yourself up to work on growing your company. You can find quality help for far less than $25 per hour but even at that rate, you’re spending $25 to make $50 for your company or hopefully much more.

This is where virtual assistants (VAs) can help. You can use them for as little or as many hours per week as you like, and anything that doesn’t require them to be in your office physically is well within their job description. Answering phones, scanning and cataloging paperwork, data entry, social media management, and more can be taken off your to-do list.

VAs Are Cheaper Because:

• You’re not providing office space or equipment.

• You don’t pay taxes or benefits since they’re independent contractors.

• Very little training for basic tasks is required.

• You pay only for hours worked making it easier to monitor the value of your investment.

If your assistant lives in your community, you can mix “virtual” with “physical” as needed.

Some VAs will be more qualified than others. Before setting out to hire a VA, know exactly what you want them to do for you. This will assure you will find an appropriate fit.

Finally…

Like any employee, it will take time for your VA to get used to working with you, learn the specifics of your business, and find a schedule that works for both of you. Be patient and expect some growing pains.

Don’t spend valuable time on tasks that are essential but don’t contribute to the growth of your business. Even if it’s part time, hire somebody who can take on the lower level tasks at a fraction of the price you’re paying yourself to do them. It’s a small investment with the potential for big returns. The best and most successful businesses all understand the power of leverage.