The Reality of Social Media

There are many ways social media can be used more productively. You can use your Virtual Assistant for some of the following social media activities.

• Generation of ideas for social media posts • Drafting social media content (but remember to produce some content yourself) • Scheduling content postings • Monitoring social media and alerting you to comments about your company and/or brand • Building and managing contact networks (friending, connecting, following, unfriending, etc) • Interacting with your contacts (liking and sharing posts from industry peers and experts) • Tracking and reporting social media metrics • Updating your social media profiles as required (Social networks often change profile formats) • Managing Facebook advertising • Analyzing and reporting on your competitors’ social media activity

This list of social media obligations is long, but it’s far from exhaustive. It clearly illustrates just how much attention you need to pay social media if you want it to benefit your business.

If you’re currently managing all these activities yourself, imagine how much valuable time you can reclaim by outsourcing them to a virtual assistant. If you’re not currently managing them (and you have nobody else doing so), think of the social media impact your business could gain with a Virtual Assistant taking care of “presence-management”.